Our Goal
With more than 120,000 Filipino Canadians in the entire province of British Columbia, our aim is to reach this growing market through our diverse media products and services to greater extents by the end of 2011.
AUDIENCE PROFILE
The rapidly increasing Filipino population in Canada is now over 500,000 and our coverage is about 50% of that area coverage. ReyFort Media Group has the only independently produced local newscast about the Filipino community (Balitang Vancouver) which is the only Filipino show aired on local OMNI Television Channel (not cable) reaching a viewership of 3.2 million from Metro Vancouver-Chilliwack, Victoria, Nanaimo-Squamish. With Bell Expressview Channel 254, the show's coverage reaches the entire Canada.
As ABS-CBN's distributor of its number one international news program TV Patrol, the show is available to over 740,000 customer households in their coverage area in Greater Vancouver. With very little to no competition in our genre of programming, we enjoy the highest viewership and support from the entire Filipino community of the lower mainland. Likewise, with our ongoing programs designed and focused to reach the English-speaking audience as much as all others, we expect to exceed expectations in viewer ratings of our television news programs.
AUDIENCE DEMOGRAPHICS
- 60% Female, 40% Male
- Population average increase of 21% annually
- Average Age Range: 42% is within the 35-64 age bracket
27% is within the 15-24 age bracket - Majority of the audience are college/university graduate
- Majority of the audience are on average to high income earning with significant disposable income
Source: Statistics Canada modified census 2009-09-11
AUDIENCE SPENDING HABITS
- Proven likely to patronize Filipino businesses, products and services
- Proven likely to send regular remittances to the Philippines
- Proven likely to enjoy entertainment, concerts, shows, attending big community events, picnics, and big celebrations
- More likely to travel at least once every two years to the Philippines, and go to US and local destinations once a year for vacation and shopping
- More likely to own at least one vehicle for every household, and two if both are working
- More likely to purchase their own home on their third year in BC
- More likely to have a keen interest in financial planning, real estate, insurance, and engaging in service and hospitality industries
- More likely to invest in the Philippines, particularly on real estate, small business and savings.